New E-book: “4 Steps to Unlocking the Real Power of Marketing Personalization” -- Discover the secrets to delivering rich, dynamic, and hyper-specific marketing personalization for your audiences.

People are eager for personalization from brands. Nearly three-quarters (74%) of web users say they're frustrated with sites that aren't tailored to their needs, 72% of consumers say they don't like generic marketing, and 58% of shoppers say they'd like companies to better focus their discount offers. Yet, despite this clear demand, most brands still...